iTero
WHERE TEETH BECOME STRAIGHTER THAN STRAIGHT.
expand every possibility.
AREAS OF FOCUS
brand campaign & guidelines
You have a great vision for your practice. It’s offering superior patient care and relationships that lead to a wider referral network. A motivated, dedicated staff that love their job, and want to do even better. And thriving revenue streams that grow over time.
Now...it’s time to Expand that vision.
Expand is the first campaign concept to live under the “it starts with iTero” creative platform. It convinces our audience that now is the time to take action and gives them something to care about and a message to get behind.
brand strategy
Art & video production
To launch, we created a global sizzle video where we worked closely with Pixel Farm to re-create the product in CG. We wanted it to feel powerful and introductory, making it move dynamically across and through the screen in ways the dental world isn’t used to seeing dental products and resources.
the brand revamp
A brand campaign and refresh that finally allowed iTero to hang its hat on being a premium technology manufacturer with the experience and products to match. The new campaign is irrevocably informative, confident, and supportive of their GPs, orthodontists, and labs always being positive and empowering.
iTero is here to help expand businesses, expectations, and the industry as a whole.
It started with a strategic look at the quality of their photography, the use of their color palette and approach to their typography. iTero’s branding has changed as many times as they have had product innovations (which is 5 times in 10 years…). So starting to create a system and consistency was key in revamping the brand.
we had a global photoshoot – revamping both product and lifestyle photography.
Asset development
The conceptualizing and production are only the half of it. Align requires a templatized asset development work stream that can be picked up and utilized by their different regional partners around the world.
Assets created include sale sheets, web banners, email blasts, web modules, educational presentation brochures, and so much more...