VIVERA

WHERE WE KEEP YOU SMILING.

If smiling is a chore, you’re doing it wrong. Simple as that.
And the same goes for keeping a new smile in place.

When your patients put their retainers in they should be on to the next
thing without a thought. Laughing at a Seth Rogen scene. Greeting a
new neighbor. Thinking about lunch.

Speaking of lunch: Are your patients prone to losing their retainers once they’ve taken them out? No worries, you’ve got backups.

Because you prescribed Vivera retainers.

They’re stronger, more comfortable, durable, more forgiving, and inconspicuous enough that compliance becomes second nature. So both you and your patients can keep smiling.

JUST KEEP SMILING.

areas of focus

brand campaign & guidelines

brand strategy

art & video production

Not one brand owns the retainer space, making Vivera a perfect candidate to do. the challenge? There’s no established brand identity and how do you actually keep patients on track with with using them?

By having a retainer system that lasts a lifetime and that patients actually want to wear makes a doctor’s life so much easier. You’ve done the hard work. Now with Vivera, you have a retainer that works hard for you, and
your patients.


the brand revamp

The original ask was too small for such a massive undertaking. We knew we needed to do more than show doctors how Vivera retainers by Invisalign could better help keep their patients on track. We need a full brand revamp. A shift in tone, visual stimulation and brand character.

We obsessed over every expression of the brand - the logo, the color palette, visual experience, packaging, and more - weaving in moments of happiness with every smile.

social experiment

from how the logo consistently moves to other brand applications, we imagined a graphic system that would enhance our new keep smiling attitude.